Marks & Spencer is a British retailer operating in Food, Clothing & Home and other own-brand retail businesses worldwide. They are taking a digital-first marketing approach, with unique strategies on each product while ensuring a cohesive brand image among the differences.
In an intense festive season when competitors are all striving to advertise their Christmas products, we aim to make Marks & Spencer stand out by maximizing exposure in one month, so as to raise awareness of their Christmas promotion offer, drive quality traffic to their website and keep it top of mind when consumers are looking for Christmas gifts. The campaign includes five Christmas promotion campaigns, focusing on food, clothing, hampers and overall sales promotion respectively.
In just one month*/ four days#, we've got
What makes it a successful campaign?
Adopted an integrated solution and made good use of different media features to fulfill the two major objectives, at the same time we optimized the power of synergy and uplifted the effectiveness
Executed A/B Testing in different versions of ad texts to ensure the selected keywords’ accuracy and thus to boost effectiveness of SEM
Performed remarketing by tracking consumer behaviors on their website which helps to sort out the quality leads
Fully understood Marks & Spencer’s needs and targets from our long-term partnership which enabled us to make appropriate adjustments to keep raising their marketing performance